When a consumer is looking to purchase a product or service online, their ability to tell whether the company they are purchasing from is good or not is limited. Since the consumer is dealing more with a website, rather than a personal face-to-face transaction, sometimes they do not buy reviews for google know the quality of a company until they actually buy from them. In cases where the company’s quality was unsatisfactory, this can be a horrific experience for a customer. In efforts to share experiences with other consumers, either recommending a company or warning consumers to stay away, review websites have been created. The issue many people face with review sites, however, is knowing whether the reviews are actually real. More often than not, many of the reviews posted on such sites are either complaints posted by competitors looking to tarnish another company, or great reviews written by the company themselves, in efforts to sway customers their way. With such trickery, consumers can be easily misled.
Google Reviews has developed a solution to such online review sites, by creating a way for customers to research a company and get reliable, legitimate reviews and complaints. In order to place a review on the Google Reviews website, one must actually purchase from a company- therefore eliminating fake reviews. As an example, DiscountMugs is a popular online source for promotional products. When one tries to find a reliable list of complaints or reviews, it is easy to see that some were posted not only by competitors and fake customers, but it appears some are also DiscountMugs themselves, trying to dispute complaints. In an effort to find true reviews on websites like Discount Mugs and other shopping sites, Google Reviews was the one place to find a legitimate reflection of the company. When researching Discount Mugs, we noticed that they had an A rating with Better Business Bureau, but had a C rating on other websites. When looking at the trusted reviews from their Google Checkout, it was concluded that they had a 4.5 star rating, with the website showing the good reviews and bad complaints altogether. By doing so, as a consumer we were able to come to a firm decision about the quality of a company.
Tools such as sale-required review websites like these are an excellent way for consumers to understand the company they are looking into, without falsified reviews or complaints. For companies like Discount Mugs, it helped to dispute other fake claims, by showing the satisfaction of real customers who have purchased from them. As consumers, people are weary of purchasing from online companies, especially in the case where other review sites can hinder their trust in the company. Thanks to trusted review sites that only display reliable information, the idea of shopping online seems a lot safer. From service sites to product shopping, it is strongly recommended that potential customers research into trusted review sites before making any purchases from online websites. Google Reviews makes this easy for consumers and companies alike.